According to REBusiness Online, Tulsa is considered one of the hidden gems in commercial real estate. Factors like a growing population and low upfront costs make our city an ideal location for new and experienced investors alike.
However, it's no secret that the commercial real estate industry is facing ongoing strain across the nation. To keep your Tulsa property full, you're going to need some creative commercial property marketing strategies.
How can you put your offices, warehouses, and retail buildings in the spotlight? Read on for our quick but thorough guide to Tulsa property marketing.
Upgrade Your Commercial Property Listing
When was the last time you altered your commercial listing? A property listing should always include:
- Professional photography
- A floor plan with dimensions
- SEO-rich descriptions
- A list of amenities
- Location-based perks
Don't hesitate to include creative additions in your listing. For example, a 3-D rendering can give potential tenants a closer look at your property's layout. Reviews from previous tenants can show that you care about your tenants' opinions and work hard to secure positive feedback.
Leverage Unexpected Platforms
Naturally, you're going to share your listing on a commercial multiple listing service (MLS). However, listing databases aren't the only place to showcase your property. You can also post about available units on platforms like:
Social media platforms allow you to showcase more than just your property. You can also infuse your posts with personality, showing potential renters what it's like to work with you as a landlord.
Meet Modern Expectations
CBRE recently released some revealing findings about Tulsa's office rental market. While office vacancies are finally decreasing, office renters are starting to demand more. Specifically, businesses want to rent offices in mixed-use buildings with amenities that will encourage renters to return to the office.
When you're putting together commercial property marketing strategies, let modern trends guide your choices. The more you can deliver in the way of desirable amenities, the easier it will be to find tenants.
Incentivize Your Commercial Lease
Commercial property marketing in Tulsa extends beyond the listing. What will you do to ensure follow-through? We recommend building incentives into your lease agreement, such as:
- Expansion clauses
- Improvement allowances
- Fit-out contributions
- Right of first refusal
The goal is to create a lease that works in favor of your tenants so they're more likely to sign and renew. Investing in existing tenants will almost always pay off, especially in a tough commercial market.
Get Tulsa Commercial Property Marketing Strategies From PMI Green Country
Tulsa is a great place to invest in commercial real estate. Our growing population supports new businesses, and low upfront costs make it easy for new investors to get started. As you grow your portfolio, you'll need commercial property marketing strategies that help your business stand out, and PMI can help.
At PMI Green Country, Shawn Khlar combines over 20 years of property management experience with PMI's proprietary software. As a result, we're able to deliver cutting-edge services that are steeped in Tulsa's unique culture and market trends. Contact us today to get expert commercial property management.
